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Cosmopak Releases One-Handed Mascara Twist Pen

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By: Jamie Matusow

Editor-in-Chief

Cosmopak has released a one-handed airtight mascara pen, which it says revolutionizes the way mascara can be sold. According to the company, because most mascaras are housed in a bottle with a wand, this reduces the flexibility of the formula range that can be developed as the package is not airtight, and also requires two hands to use. The new, patented pen from Cosmopak is the result of three years of R&D, and is the first of its kind in the market. The applicator is a TPE rubber, which is very soft on the eyes. The shape and profile of the applicator can be changed very easily without huge tooling costs. In principle, the item works just like a lipgloss pen, except now for eyes.
    
More info: www.cosmopak.com

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